German Pencil Wars

There is an interesting story today in the Wall Street Journal about the “pencil wars” between two historic German companys in our industry. Who’s the oldest? Who’s the best? Who’s the most innovative? Interviews of Count Anton (Toni) Faber-Castel and Axel Marx current MD from Staedtler. I wrote a related post a few years ago about all the pencil company’s vying for the title of having produced the biggest pencil in the world. All in good fun.

It’s nice to see some mainstream press coverage on the pencil business. Coincidentally, I was just interviewed yesterday by a writer from the Boston Globe who is working on a story about our relaunch of the Blackwing pencil.
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