Pencils: An Environmental Profile

Or Part 2 in my continuing series on “How to make a Pencil Revolutionary out of an Environmentalist.”

In Part 1 of this series I set the stage by indicating my defining parameters to answer the question, “What arguments would one use to convince an environmentalist to use wood cased pencils?” I’ll say in advance please excuse the length of this post as environmentalus rabidus extremus is a wily and cagy creature and so the foundation and evidence for my arguments must be well constructed.

To accomplish this I will today address a range of environmental impacts with results drawn from an independent third party study performed by Arthur D. Little during 1993. This study was performed on behalf of our former Incense-cedar pencil stock supplier and sister company in our family group, P&M Cedar Products, Inc. P&M operated several sawmills cutting cedar logs harvested in California and Oregon forests into pencil stock and other lumber products and was later integrated back into CalCedar. The pencil stock is converted to pencils slats by our company California Cedar Products Co. for distribution to pencil manufactures. This study, entitled “Pencils: An Environmental Profile”, was designed to develop an improved understanding of the environmental related strengths and vulnerabilities of the Incense-cedar pencil as compared to extruded plastic pencils and to pencils with a recycled paper casing. By recycled paper pencils we mean pencils produced from pencil slats made from compressed recycled paper products, such as the Sanford American EcoWriter pencil produced during the 1990s.

This was a quite extensive study which was complicated by the wide range of manufacturing inputs used in each case. The report references over 75 resource materials used in addition to extensive interviews and on-site investigations and discussions with manufacturers involved in various processes involved through the 5 stage lifecycle. Additional experts in areas of plastics and pulp and paper production were also consulted along with in depth data collection that is all summarized in the report running approximately 100 pages.

The environmental analysis focused on evaluating resources consumed and pollutants produced by each of the three pencil casing types during five life cycle stages including:

Raw Material Acquisition – harvesting of timber and production of pencil stock for incense-cedar pencils, oil and natural gas extraction and processing for plastic pencils, and collection and sorting waste paper for recycled paper pencils.

Slat/Resin production – pencil slat production for incense-cedar and recycled pencil production, and plastic resin production for plastic pencils

Pencil Manufacturing – production of pencils from slats for incense-cedar and recycled paper pencils and from plastic resin and wood flour for plastic pencils, including the graphite-plastic extruded core vs. the traditional graphite-clay kiln fired cores used in pencils produced from slats.

Use – consumer use of pencils

Post consumer disposal – disposal of pencil materials, such as pencil shavings and stubs, including landfill and incineration alternatives

The results of the analysis indicated that each of the three pencil products has comparative environmental advantages and disadvantages. On the whole, the incense-cedar wood cased pencil was found to be superior to the other two forms of pencil across a greater number of the dimensions analyzed in terms of reduced impact on the environment. The resource inputs and environmental outputs considered across each life cycle and the key conclusions for each are summarized here:

Environmental Impacts on Resource Inputs
Raw material consumption – Wood pencils require four times more raw materials than the plastic pencil and more than twice the raw materials of the recycled paper material. However a much higher proportion of raw materials used in wood cased pencils are recyclable and the wood pencil consumes less than half the non-renewable resources as either the plastic or recycled paper pencil.
Water consumption – The wood cased pencil consumes approximately 60% of the water used by plastic pencil and approximately 10% of the water consumed by the paper pencil.
Energy consumption – The wood pencil requires approximately ½ the energy required by the paper pencil and a similar quantity of energy as the plastic pencil. The Incense-cedar wood pencil utilizes significantly more renewable energy sources than the plastic or recycled paper pencil.

Environmental outputs
Atmospheric emissions – The wood pencil results in emissions less than or equal to those of the plastic and paper pencil for carbon dioxide, nitrogen oxide, culfer oxide, and particulate matter. The wood pencil emits from 5 to 6 times more carbon monoxide than either the plastic or paper pencil. The wood pencil emits more than three times the organic pollutants emitted by the paper pencil, but only about 10% those of the plastic pencil.
Waste water effluents – The wood pencil emits insignificant quantities of waste water pollutants; emissions of BOD and suspended solids are greater for plastic and paper pencils.
Solid waste – The wood pencil generates less net process solid waste requiring disposal and less post consumer waste than the other two pencil types. While the wood pencil generates more solid waste a greater proportion of this solid waste is later recycled into various products. (See my prior post “Wood Manufacturing Byproducts” for more on CalCedar’s efforts in this area through the years)
Hazardous waste – The wood pencil generates significantly less hazardous waste than either the plastic or recycled paper pencil.

This report is certainly quite helpful to demonstrate the relative environmental superiority of the wood cased pencil versus the two other pencil types. However an objective, intelligent review from the viewpoint of our target consumer environmentalus rabidus extremus would likely yield the following objections:
– The report does not address impacts of graphite production as well as production of other components common to each of the three pencil types. Nor does it address alternative forms of writing instruments.
– The study is now 12 years old and manufacturing processes and relative environmental impacts may have changed due to various improvements in different industries.
– The report focuses on Incense-cedar as a surrogate for all wood casings. Environmental control standards may not be as high or as consistently enforced in other parts of the world where alternative pencil woods now more commonly used in today’s pencils are grown, harvested and processed into lumber, slats and pencils.
– Finally and probably most importantly to rabidus extremus this report does not address wildlife and ecosystem impacts other than the perspective of raw material and water resource consumption in unit volumes.

While in Part 1 I narrowly defined the convincing to be done as limited to selection among cased pencils, some generalizations might be made about comparisons between plastic writing instruments vs. wood cased based on results of this study. These wood favor wood over plastic. Impacts of common cased-pencil components such as graphite, erasers and ferrules were not analyzed in this study since they would have no relative impact in a comparative analysis. How graphite might compare to the vast array of inks used in pens and how ferrules and erasers compare on environmental impacts to other pen or mechanical pencil components is unclear.

As far as time gone by since completion of this study, my only comment is that all things progress in time and improvement could be expected on all fronts maintaining the relative comparative advantages and disadvantages. As to the implication that other wood casings commonly used may be less environmentally sound than Incense-cedar, this is a complicated matter and perhaps a good subject for a future post. In the meantime, all the more reason to purchase genuine Incense-cedar pencils.

On the relative wildlife and ecosystem impacts across the raw material sourcing component it’s correct that this report doesn’t seem to assess this dimension. When it comes to timber harvesting the report does makes note of existing protections under the strong forest practice laws in California and Oregon and indicates the mixed use of selective vs. clear cutting harvest practices according to site specifics. So while I’ve clearly made a cogent argument for the wood cased pencil’s environmental superiority on many dimensions that comunus citizenus may very well accept, it appears I haven’t quite convinced rabidus extremus of this and there is yet work to be done.

As chance would have it I recently received a phone call from a real activist, environmentalist type who had questions about cedar use in pencils. So for Part 3 of this series I’ll go right to the source of our target consumer to get to the bottom of his thinking and make my final effort at conversion of rabidus extremus to Pencil Revolutionary.

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Paint that Palomino


Vibrant colors and more variety in selecting your own personal mix of Palominos are our theme today for new listings at Pencil World Creativity Store.

First, some of you have been requesting other color lacquers for our Palomino graphite pencils after seeing the beautiful array of colors in our Artist Color and Aquarelle Pencil. While our Palomino orange is our standard we do have a blue Palomino we’re now making available in a 6 pack.

Next, based upon a number of requests we have received sufficient stock on hand here in California to support adding our new Palomino Graphite Variety Pack. This 6 pack allows you to choose any mix of our Palomino graphite pencils from 2H to 2B including the HB in blue or orange according to your own taste.

As a number of fellow Revolutionaries have shown interest in alternate package options for color pencil range, we are introducing the Palomino Artist Color Pencil Variety Pack and the Palomino Aquarelle Pencil Variety Pack. These new items give you the ability to select your own 6 pencil mix from the 24 color range in each line as a means of personalizing your collection to your individual tastes and preferences. You can now replenish your supply for your full wood box sets at a discount or perhaps this will allow you to sample the color and aquarelle ranges at a good introductory price. We’re convinced you’ll love our color range and will be looking to add one of our wood box sets to stable your Palominos.

As a final color flash for the week, celebrate in red, white and blue with our Spangle Stars and Stripes 40 count tube.

Finally, for those of you looking to stock up on good quality general writing pencils we’re running a special promotion through February 15th in which you can get a free Golden Bear Mini Sharpener with purchase of any four 40 count tubes in Golden Bear, Prospector and now go ahead and add the Spangle Stars and Stripes pencils to that group.

Been looking for Part 2 on my new series, How to Make a Pencil Revolutionary out of an Environmentalist? It’s coming as soon as I can get to it over the weekend. I hope you’ll be riding and painting with those Palominos in the meantime.

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How to make a Pencil Revolutionary out of an Environmentalist: Part I


Recently John at PRevo forwarded a question from a fellow Pencil Revolutionary that he felt might better be answered by me. The question: “What arguments would one use to convince an environmentalist to use wood cased pencils?”

Initially, I couldn’t resist offering a quick, sarcastic and typically glib “industry think” response by questioning the lack of common sense in the decision making skills of the stereotypical environmentalist. Who can’t see that the use of a well managed, renewable resource is favored over writing instrument casings from alternate materials derived from petroleum based plastics or metallic compounds which involve mining? This of course assumes the Environmentalist chooses to use a hand held writing instrument as opposed to some alternate method of recording and communicating information. This would complicate comparing environmental trade-offs so for the purposes of simplification I’ll assume we’re discussing choosing among alternative writing instruments.

I’ll also overlook the implication in the question that papermaking seems not to be an offensive use of trees (since you have to write on something) while somehow use of a wood cased pencil may be perceived more damaging by some. Given the amount of paper consumption generated by legal proceedings driven by environmentalist appeals of timber harvest plans this is probably a reasonable simplification of the matter.

Of added concern before answering such a question is to define the context of what an environmentalist is, since I need to know who it is I’m trying to convince. Are we referring to the environmentalus rabidus extremus subspecies who views timber harvesting as an affront to all forms of life on earth. For example, someone who might also be a member of PETA an organization that is now even attacking fishing as an activity that causes pain to fish.

Or instead are we more concerned with the evironmnetalus commonus citizenus subspecies. Here we see less on an activist, one who simply wants to be sure their consumption decisions are not overly harmful to the environment. Someone who might purchase a small car or a hybrid SUV over a Hummer or be concerned about forest practices so that the water quality supports fish and other habitat and has no objection to and may even participate in fishing or hunting activity.

For a little help I went to Merriam-Webster for the following clarification.

en·vi·ron·men·tal·ist 1 : an advocate of environmentalism2 : one concerned about environmental quality especially of the human environment with respect to the control of pollution
en·vi·ron·men·tal·ism
: advocacy of the preservation or improvement of the natural environment; especially : the movement to control pollution

This definition seems fairly benign and can be generalized to imply that just about anyone with a concern for environmental preservation is an environmentalist. However given the use of activist word of advocacy and I’m up for the tougher challenge I’ll try to go from the standpoint that we’re dealing with the rabidus extremus variety. Now that this is all worked out, I’ll start building my case.

More to come later in Part 2 …

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Have a Very Cedar Christmas


Well here we are again on Little St. Simons Island, Georgia for the holidays. A yearly tradition and sojourn for family Berolzheimer. In another day or two the remaining family members will arrive and well set off for our annual Christmas Tree hunt. I call it a hunt as that’s just what it takes to find a suitable holiday tree on Little St. Simons. No plastic Chinese produced tree or perfectly proportioned fir from the Christmas tree lot for us. Always a naturally grown Southern Redcedar, cut fresh from our own property.

Now a cedar, or more properly in this case a juniper, is not your typical Christmas tree. More a bush than a tree in this coastal barrier island environment, the Southern Red Cedar is not the prototype ornament hanger with its scrappy, lightweight branches. A one hour pickup truck ride and hike, bundled up against the cold, looking for something resembling the traditional conical shape, stopping here and there, inspecting possibilities, casting our votes, lobbying amongst one another for which tree will work best for us this year. The most well proportioned trees we find are always too big even for our central high ceiling location. The smaller ones tend to have some natural defect from growing too close together or up against a prickly pear or Myrtle bush, only discovered upon closer inspection. Finally, we choose and cut, always a compromise from the ideal. A picnic lunch follows and the late afternoon and evening are spent propping up the tree, hanging lights and ornaments even wiring it to the wall so the excessive ornament weight doesn’t tumble the tree to the floor. The result though not the mainstream “perfect tree” is our own form of perfection.

Often we consider whether we might simply take a half acre or so to plant and properly manage a number of trees including more suitable Christmas tree species so we can have better trees in future years. Of course the cedar tradition is in our blood as a family and here at Little St. Simons Island. Originally the property was purchased by the Eagle Pencil Company (LSSI Timeline see 1908) to harvest the taller commercial size Southern Redcedars (Juniperus Virgniana subspec Silicicola)for pencil wood supply back in the days when it’s cousin the Eastern Redcedar, Juniperus Virginiana, was the preferred species by pencil manufacturers. However growing conditions for commercial size Cedars were not ideal and the economics of harvesting on and transporting from an island proved. Instead the property has become a family retreat and now can also be your private Island hideaway.

While we have not chosen to become Christmas tree farmers over 21,000 other owners have nationwide. A little research at the National Christmas Tree Association website yields some of the following interesting facts:

– There are from 500,000 acres of commercial Christmas tree farms in the United States which sell from 25-30 million trees each year.
– The most common species are balsam fir, Douglas fir, Fraser fir, noble fir, Scotch pine, Virginia pine, and white pine.
– Every acre of Christmas Trees grown produces the daily oxygen requirement for 18 people.
– Beyond being a renewable resource increasing number of real Christmas trees are recycled each year. Find a recycling program here.
– The average artificial Christmas tree of which China produces 80%, are used for 6-9 years before ending up in a landfill, though I suppose there may be some recycling opportunities growing for these imitators.
– A Real Tree is five time more environmentally compatible than a plastic tree, according to this study by Swedish researchers.
So good luck with your Christmas Tree hunt this year if it’s still to come. Choose wisely and if you can try a cedar or at least a few Palominos, Forest Choice of Golden Bears under the tree if the real thing is not an option. Most importantly enjoy a wonderful and joyous holiday season

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Who’s got that Palomino?


It’s been fun to learn about the growing list of Palomino fans. What a diverse and interesting group of people we are. Clearly we all have a common interest in pencils and in my view PRevo has done a wonderful thing bringing us together. But it’s clear there are many more links than an interest in pencils and the outlet to wax philosophic about our chosen tools of choice, how we use them and what might be done to improve them.

Appreciation of a finely crafted product is clearly a common denominator. Whether it’s a Palomino, a Moleskine sketchbook, a Ticonderoga, a Faber-Castell Grip 2001, or whatever. Though it’s clearly deeper than a simple appreciation of quality. An emotional connection gained from use of these items and how we feel about ourselves when we’re engaged in that activity.

Certainly there is the sense of community. But there are thousands of on line communities and I would assume that many who have joined the Pencil Revolution are active in other communities as well. As a group I’ve found beyond pencils we do have other common interests such as bird watching and photography, reading, drawing, etc.

For me creativity is the strongest and most common link. Whether it’s writing a 50,000 word novel in a month in pencil, exploring and designing unique symbology, or simply keeping our own blogs about a broad and diverse group of subjects. In fact it’s the link as a creative outlet that inspired me to get going with Timberlines and begin to offer Palomino pencils on eBay where perhaps I have helped a few others with the tools to. Since then I’ve even taken up notetaking, writing and drawing in a Moleskine myself when I haven’t drawn in a number of years. And I’m not the only one.

Finally, a very special congratulations to Cyberlizard. I see you are a winner in 2005 National Novel Writing Month contest and we worship you for writing the whole thing in pencils and using Palomino pencils at that. For the sake of our eBay store we’re kind of hoping you’ll just keep on going month after month. Can’t wait to learn more about your novel.

Pencil World Promotional Note: We’ve now added aquarelle pencils to our Palomino range and have great offer going on for Christmas pencil stocking stuffer bonus giveaways with a purchase of any of our Palomino pencils.

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Wood Manufacturing By-Products

A recent comment on my earlier post “Wood Cased vs. Mechanical” questioned the relative environmental impacts of manufacturing these two types of pencils. I responded with a brief comment referring to a previous study commissioned by the Incense Cedar Institute a number of years back that reviewed the “cradle to grave” lifecycle impacts of Incense-cedar pencils to extruded plastic pencils and I believe also pencils which used composite slats produced from “recycled” paper. We’re currently working to dig that old study up since the material would likely make for an interesting Timberlines post. However, it turns out the timing happens to be appropriate now to discuss one important aspect of the this life cycle given the introduction of our new Palomino Wood Crafter Hobby Kit. This aspect is the importance of developing markets for By-products in not just wood products manufacturing but any other industry for that matter.

Certainly with the increasing costs of raw material inputs over time there are both important financial and environmental benefits to developing by-product markets. There is a long tradition in the forest products industry of developing by-product markets for what originally was considered waste wood developed as a result of the primary lumber of finished wood products being manufactured. Typical wood by-products from sawmilling and remanufacturing facilities include: low/off grade lumber, bark, wood blocks, chipper stock and wood chips as well as shavings and sawdust. Some of these have long been used in other products such as generating pulp to make paper or cardboard products. However, in many cases even as recently as forty years ago many such by-products in the US forest products industry we’re simply “hogged” up and burned off at the manufacturing site to prevent their accumulation. The old “teepee” shaped burner was a common sight adjacent to most sawmills. Fortunately, a combination of new clean air regulations and the improved overall efficiency and economic benefit of finding higher value markets has prevailed for a net reduction as well as the maintenance of lower total cost of manufactured wood products to consumers.

Today a whole host of by-product markets have been developed to make use of such materials. Examples include landscape bark, pet bedding, hog fuel for co-generation of electricity, Oriented Strand Board, Flake board and more. Eastern Red Cedar, a formerly important pencil wood species, is today used for production of closet linings and specialty wood items. Given this specied aromatic qualities, the waste sawdust is often distilled to extract cedar oil which is used as an essential oil base in many perfumes and household products.

Our own company has a strong history of being a leader in the area of by-products market development to utilize materials from our cedar slat operations. In 1969 we developed the first wood-wax manufactured firelog from our Incense-cedar sawdust by combining this with microcrystalene waxes, a “bottom of the barrell” type by-product from the petroleum industry. This product eventually became our Duraflame firelog which burns cleaner with less emmissions than firewood. Today with our slat manufacturing relocted to China Duraflame continues to use some Incense-cedar fiber from other wood products operations in California, but increaingly have expanded by using other sawdust and waste wood frm other manufacturers as well as agricultural by-products and new natural wax substitutes.

With our Incense-cedar pencil slat production our “Primary” driver products are reffered to as “wide ply” Select quality slats. These typically yield 8 to 10 pencils wide per slat depending upon the diameter of the pencil being produced. Our production of smaller narrow ply and shorter memo slats as well as lower grade recovery slats in addition to the prefered Select wide ply slats assures higher total yields of slats and pencils from the inbound Pencil Stock lumber. Marketing of such slats requires working closely with our pencil manufacturing customers to help them achieve the benefits of lower wood costs that can be obtained since there are generally trade offs in terms of efficiency and throughput. Memo slats for example are now a leading raw material source to produce “shorter” Cosmetic pencils. Certain narrow ply slats are more favorable for carpenter pencil widths than standard wide ply, etc. Slats even shorter than memos or narrower than standard production slats are also fingerjointed or now even edge glued to produce the wider standard length slats preferred by our customers for maximum throughput efficiency. Also now in our Thailand pencil facility we simply produce pencils ourselves on an OEM basis from Low Grade Slats for our other customers who prefer to focus just on using our more efficient higher quality slats in their higher labor cost environments.

With relocation of our pencil slat operations to China we have faced new challenges to develop higher value by-product markets for that. The Chinese market demographics and consumption patterns do not match up well for investment in Duraflame firelog production and freight costs from China to US for this type of heavy product are prohibitive. Most of our waste product has been sold of as lower value chips or hog fuel. While our expanding fingerjoint and edge glue operations will help we still have components of our waste stream have natural defects that are not appropriately recoverable into either process. Formerly, some such product was sold as is for craft purposes. However, given the lower labor cost structure in China we are able to recover and further process this waste streams in ways not previously possible n the US. As such we have developed and are pleased to introduce our Palomino Wood Crafter Kit. The first product is now available on our new eBay Pencil World Creativity Store Craft Materials Page. (Note: We’re just selling from a very limited sample shipment of the prototype packs and waiting for arrival of regular inventory stock so if we sell out keep checking back on the Craft Materials page)

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Frank Lloyd Wright Working Pencils


See “Write Shirt” post over at the Pencil Revolution.

This is a photo I took of the print I have hanging in my office. It appears to be the same print on the Wright t-shirt. It is a layout of the pencils reputed to have been laying around Wright’s working space at the time of his death.

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Wood Cased vs. Mechanical


A little while back there was an interesting debate among Pencil Revolutionaries regarding the various benefits and drawbacks of wood cased vs. mechanical pencils. (See “Can’t Corral that Palomino”) I was of course happy such a passionate discourse resulted from a post on our new Palomino Mixed Grade Graphite pencil set, but the real benefit for me came from the comments themselves.

As an industry participant I was intrigued by the detailed consideration of performance characteristics of these alternate pencil types. It was somewhat like sitting in on a focus group discussion and though certainly a limited sample size of true enthusiasts I did find some ideas that we manufacturers and marketers could further explore. Of course, many of these ideas have already been addressed in various forms by manufacturers of both styles of pencils. However, the challenging aspect for me is to think about what performance benefits and objections people expressed regarding wood cased pencils and how creative product solutions to those might expand the wood cased market through new customer conversion.

One of the key “objections” about wood cased for mechanical pencil fans is the need to continuously sharpen pencils versus the simple clicking action of mechanical when doing extended writing or note taking as opposed to drawing or sketching where most seemed to favor wood cased. Harder grade leads are certainly one option to reduce frequency of sharpening. This has it’s limitations though as it negatively effects the darkness many pencil users prefer from softer leads, which by the nature of their physical properties simply wear at a faster rate. Naturally, it seems that perhaps a “sharpenless” wood cased pencil might find a niche of new converts if it combined the ease of use of a mechanical with the attractive feel an emotional sache of a good wood cased pencil.

Other than simply encasing a mechanical type pencil with a wood casing, which is not a new idea, I can’t say that today I have a real design concept for a truly unique sharpenless wood cased pencil. Whether such a concept is achievable or there really would be an attractive demand is uncertain. The world is full of interesting product concepts that don’t really achieve mcuh commercial success. Recently we received a proposal to market someone’s design for a pencil with about 1/2 of the total length made up of a long eraser. The concept allowed the user to peel back the “cardboard type” ferrule to expose more eraser as needed. We declined as I could not see the economics working well for this combination versus the simple use of an eraser topper wihch is reusable with other pencils and more cost effective. More often than not the typical pencil eraser is not fully utilized and is wasted anyway, so why make it longer.

In the meantime I can announce our first eBay auction listing in our new “Vintage & Collectables” Category on the Pencil World Creativity Store. This is a single Palomino Wood Cased Ball Point Pen which is one of a limited set produced as Premium gifts when we first initiated our California Republic product line. Unfortunately, I don’t have any of these which are mechanical pencils with a Palomino quality lead that I might call the “Sharpenless Palomino Pencil”. Perhaps one day.

Finally, I am pleased to note that following an important Revolutionary’s detailed technical analysis our Palomino HB and 2B pencils has resulted in their selection as the winners of the most favored replacement to the famous Blackwing 602 pencil which is no longer in production. In addition, we are pleased to announce that the Palomino HB is now also available as part of the new Moleskine Gift Sets at Ninth Wave Designs eBay Store. Ninth Wave Designs has become an authorized dealer of our California Republic and ForestChoice pencils and we look forward to seeing more combination Moleskine pencil sets using our Palomino and ForestChoice pencils in the future.

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How the Palomino Escaped the Corral


Wow. Hard to believe a full month has passed since my last post. I have been quite busy with annual budget planning process, a trip to our China facility, board meeting preparation and such that Timberlines has fallen down the priority list. Of course as is typically the case I still have a heavy weekend of preparation prior to our board meeting Monday and find myself spending a few hours last night listing some new items in the Pencil World Creativity Store. Now here I am, back at it too early this morning without enough sleep feeling like I really want to focus first on this long overdue Timberlines post. I wonder is there some correlation between sleep deprivation, work avoidance and blogging? I guess some times your brain just needs to take a break and focus on something a bit more creative.

I’m appreciative of the developing support we seem to be getting with our “experiment” at the Pencil World site on eBay. This has been an effort to make some of our fledgling California Republic Stationers brand range available to pencil enthusiasts on a limited basis here in the US. I really must thank John over at the Pencil Revolution for his encouragement and support. His review of our ForestChoice graphite item got things started, Frank C. Became the first to purchase pencils as a result of John’s initial Revolutionary Review and the Revolution was underway. In fact Frank seems to be the earliest adopter in the pencil arena as he buys every item from every Revolutionary Review. I have visions of Frank at a desk surrounded by hundreds of different pencils, a hand sharpener, pencil shavings and a Moleskine scribbling and sketching away.

After that initial ForestChoice review I sent some samples to him with a few Palomino pencils and some other items from our California Republic range which we only had introduced formally in the Russian market of all places (that’s another story). John loved them so much he pressed me to make the Palomino HB available somehow even if it was just as an auction item on eBay. Anyway, the Pencil Revolutionary had recently gone viral thanks to Armand’s support at Moleskinerie, his simple post at Metafilter and some other links from some other blogs.

So with a sum total of 15 purchases and no selling experience on eBay I decided to give it a go and launch the Pencil World store mainly as a creative outlet to compliment my Timberlines effort and just to see what might happen. No business plan. No strategic analysis. Definitely not typical me. Also not the easiest route since I could have simply added the one Palomino item to our ForestChoice sales site and been done with it. Of course, after about 10 sleepless nights since you can’t have a store without multiple items and a promotional You Can Create! Program and a bunch of other support pages and I told John we were up and running.

The Revolutionary Review of Palomino graphite HB pencils came out at September 16th and that same day who else but Frank C. Became the first Palomino pencil customer that very same day along with five or six other revolutionaries through that first weekend. The Palomino was now lose and running free and we’ve developed a small but growing group of fans for our Palomino graphite writing and drawing pencils. You’ve provided some wonderful feedback on the extremely smooth finish and writing performance. John described the product as “smooth as a new Mustang” and some have even compared the Palomino HB favorably to the famous Blackwing 602. Now Ninth Wave Designs has even become our first US dealer for Palomino and will soon be offering some Palomino and ForestChoice items as gift set combinations with various Moleskines. We look forward to seeing those offerings.

Thanks to all you Pencil Revolutionaries for your support so far and especially to John for your encouragement and continued leadership of the revolution. Of course in the big picture of our overall business and the industry this whole Pencil World thing is the proverbial “ant on the elephant’s arse” with a sum total of 40-50 sales so far but it’s been fun and I’ll continue as time permits to press forward with new items and posts and hope you’ll continue to spread the word. We have several new items I listed last night and more on the way in the next week or two. If you’d like to be kept up to date with new items or promotions as they are added I now have an email Newsletter list you can sign up for on the sidebar to the store site

So back to the original purpose of this post. A number of you have been asking about additional graphite grades to complement the Palomino HB. I had not planned to introduce these until seeing how things go with the HB item given costs of having carrying additional inventory, etc. However, during a recent inventory review I found that we did indeed have a small initial run of several other grades produced which were not showing on our reports properly. These additional grades include 2H, H, B and 2B. So I now have a small sample shipment in and have been able to list a new item the Palomino Graphite Mixed Grade 6 pack. Hope you like it.

Sorry for all the historical rambling as this post went a totally different direction than I had originally planned. I even had to change the title of the post. I guess each revolution needs it’s historian though.

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Woodchuck: The Pencil Pusher

Note: The drawing shown here hangs in my office and was a gift to my father by a waitress/artist who once served him and the owner of one of our customers from Mexico, Lapicera Mexicana during a dinner in San Diego. She thought it was novel to come across interesting people working in the pencil industry and drew this for my father and mailed it to him later.

Last week I was visiting with a longtime friend and personal advisor discussing developments in our business as well as my recent extracurricular activities with the Timberlines, our new Pencil World Creativity Store and my Flickr site. She later checked the sites out and thought the whole WoodChuck, the pencil pusher alter ego was a hoot and provided me an interesting new outlet for some of my creative energy.

The reality is it’s a challenge running a global business with international sales and operations in several time zones in our competitive industry. This alone is quite a bit before throwing in the added efforts of keeping up a new blog on the industry and starting a new online sales effort for our fledgling California Republic product range. As I hit extremely busy periods with the day to day work like we’re currently in now the picture here seems increasingly appropriate.

Unfortunately correlating with such busy periods is a reduced frequency of posts on the Timberlines. It’s not that there isn’t lots to do and cover here on Timberlines, I actually have a long list of topics I have plans to cover down the road, just need to balance that with the everyday pencil pushing. I’ll do my best to keep at least one meaty post going once a week.

Anyway I’d like to thank those of you continuing to visit Timberlines and especially those that have supported our Palomino launch thus far, particularly our friends via the Pencil Revolution.

Now back to Halloween planning.

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