Pencils can be a gateway to a slower, more deliberate way of living. They can remind people to engage with their surroundings, and appreciate the joy of experiencing the world firsthand.
Our Vision
To build a trustworthy brand that creates thoughtfully designed tools to help people slow down and embrace mindfulness.
Our Values
During Charles Berolzheimer’s leadership from 1927 until his death in 1995, his lifelong personal values were deeply instilled in the culture of our company. His commitment to provide employees with a safe, and intellectually stimulating environment, and his commitment to produce high quality products on a reliable basis are examples of such values.
Today, these values are embodied within the company’s Success Principles, a set of 12 core behaviors we routinely support and teach CalCedar employees as we strive for continuous improvement. These principles apply equally to our efforts to build a world class, high performance company while maintaining strong relationships with our families and communities.
