Reviving the Blackwing: First Day Sales Update

First of all I want to express my personal appreciation to all of you who have shown interest in the new Palomino Blackwing thus far and are now supporting us with your orders on our first day of this…
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German Pencil Wars

There is an interesting story today in the Wall Street Journal about the "pencil wars" between two historic German companys in our industry. Who's the oldest? Who's the best? Who's the most innovative?…
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Reviving the Blackwing: Sales Launch Update

Rather than continuing on schedule with previously planned posts about our design and development process I thought I’d respond to all the inquiries we’re getting about when we’ll actually begin…
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Reviving the Blackwing: Half the Pressure, Twice the Speed

Photo Courtesy: The Blackwing PagesHonestly, there was indeed a debate about whether to include this phrase long associated with the Blackwing on our new pencil. Many Blackwing fans seem to feel quite…
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Reviving the Blackwing: Eraser Performance and Design

Ultimately, as we all now understand the story, the breakdown of the specialized ferrule production equipment and the costs to repair or replace the machine factored in the decision by Newell Rubbermaid…
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Reviving the Blackwing: Lacquer Finish & Imprint

This feature set was considered the fourth most important across our six features ranked by our test groups. Here there is a clear allegiance among traditional Blackwing fans to the historic charcoal…
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Reviving the Blackwing: Graphite Performance

Overall, in our Palomino Blackwing bench test graphite smoothness and graphite wear came out as the first and third most important features of the six specific product features our survey groups were…
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Reviving the Blackwing: Understanding the Traditional Blackwing Fan

Welcome back. I hope that you’re enjoying this series of posts as we explore our company’s journey to revive the Blackwing. (To catch up if you’re new see Post One and Post Two) As promised today…
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Reviving the Blackwing: Why take on this Challenge?

In Part One of this Series, I introduced our current process of gathering initial consumer response to our new Palomino Blackwing pencil. While we’re completing our evaluation of responses today I answer…
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