Pencils.com Helps Japanese Disaster Victims

We were greatly disturbed to see the tragic events and human suffering resulting from the earthquake and tsunami last week in Japan. The devastation caused by one of the strongest earthquakes ever recorded is quite simply staggering. To do our part we will be donating 5% of Pencils.com revenues for the Months of March and April to the Red Cross for Japanese Tsunami and Earthquske aid.

Pencils.com and particularly it’s parent organization California Cedar Products Company has a long history of business relationships in Japan over the past 50 to 60 years. This spans from supplying cedar and basswood pencil slats to all the Japanese industry participants to the more recent development and production of our Palomino and Palomino Blackwing pencils. As a multi-generational family business these relationships often extend to personal relationships with principle business owners and management in these companies. We were very happy to learn all of our dear friends and associates in Japan came through last weeks terrible events safely.

Certainly there are and will be many challenges for the pencil industry and the country as a whole facing both the tragic loss of so many countrymen, the potential threat of radiation exposure and the inconveniences of transportation and power supply disruptions and of the overall rebuilding process. Economic conditions are bound to deteriorate in the near term and this will certainly have tremendous impact on the lives of many Japanese citizens. As a company with strong long term trading ties to Japan we are committed to supporting our customer and supplier relationships to our best ability and helping them rebuild their economy as best we can through our ongoing relationships.

Reviving the Blackwing: March Update

Okay Blackwing fans we have a few new developments to bring you up to date about.

First, based on feedback received on my last post and elsewhere we’ve decided to drop the term “Classic” from the upcomming release of our next Blackwing pencil model. So the new model will simply be named the Palomio Blackwing 602 and will complement our existing Palomino Blackwing pencil. Several people have properly pointed out that it’s a bit redundant to use the term classic when we’re designing a pencil that more closely replicates the original Eberhard Faber Blackwing 602.

Next as you can see from our photo we’ve received some initial samples of two new colors of erasers for the Palomino Blackwing. We’re planning on adding pink and black options to our existing white eraser. All three colors will eventually be available in 10 packs as an so you can choose your favorite color and accessorize your Blackwings. All have the same quality performance. These packs will be available for sale sometime in June as they are being produced and packed as part of our larger replenishment order for our next production run on the new and existing Blackwing pencil models.

After reviewing these sample erasers and considering the overall design for our new Blackwing 602 model we’ve determined that the black eraser is just going to look much better than the the pink on this. Thus the new 602 model will be tipped with a black eraser, but for those who really prefer pink the replacement packs will allow you to customize. We’re a few weeks away yet from having our first lacquer finished samples for approval before we go into our production run starts. So I can’t provide an actual photo yet. As soon as we have an approved lacquer finish on a few sample pencils we’ll get these shots taken and share them with you. Probably about the first of April.
If all goes well we expect to receive the first small release of the Blackwing 602 model in Mid May, just in time for our debut at the National Stationery Show in New York May 15-18. We’re also working hard on wrapping up our new retail packaging to make this available for the show as we’ll be introducing our Palomino, Palomino Blackwing and ForestChoice product ranges to the Retail trade. This will kick of our first real effort to make any of our products available at the retail level after primarily distributing through Pencils.com and a few other on line sellers until now. It’s an exciting time here and working hard towards these goals to do a good job with this launch.

Finally, just in case any of you missed it Boing Boing posted a video interview Thursday with Wired Magazine and New York Times Magazine writer Clive Thompson featuring our Palomino-KUM Long Point Pencil Sharpener. Thanks to Mark and Clive for thier support.

Reviving the Blackwing: February Update

It’s been almost three full months since my November update so I thought it was about time to bring our fans up to date with a number of interesting and exciting developments with our Palomino Blackwing pencil as well as other Palomino and Pencils.com news.

We’ve made steady progress and have sold through a little under one-half of our initial production run of the Palomino Blackwing to date. One interesting statistic is that we’ve now had purchases from customers in at least 27 countries. We’re very encouraged by the many great responses that we get back from our customers about the smooth and dark writing and drawing performance. We’ve even had positive feedback from Eberhard (Tim) Faber IV who likes our pencil very much and stated that he was happy to learn of the revival of the Blackwing brand which he considered to be one of his favorite products in the entire Eberhard Faber range which he sold to Faber-Castell USA back in the mid to late 1980s.

We’ve been very fortunate to recieve continued publicity through various blog reviews and other print media, most recently a very nice post at Gear Patrol. This was suprisingly well timed with the launch of our current February Palomino Stampede Month Promotion. If you haven’t checked out our special Month long savings and our Weekly Just Because offers we’ve got some interesting deals on Palomino and Palomino Blackwing items this month, plus a drawing contest with a variety of great prizes.
Also we’ve now completed our planning process for our next production run. This included evaluation of what changes and further product range addditions we will be making for the Palomino and Palomino Blackwing products for 2011. Relative to potential changes in the Palomino Blackwing the most common feedback we’ve had to date has been that for those people who are doing more writing vs. sketching, drawing or music notation they would prefer a bit harder graphite grade than presently used. This is also a somewhat common response from fans of the original Eberhard Faber Blackwing 602 product, a topic I covered in an earlier post.

Given lots of postive feedback also from those who really like the new Blackwing’s softer, richer core and stylish black finish, we’ve frankly been in a bit of a conundrum as to how to proceed. Given the added preference from traditional fans of old Eberhard Faber 602s for a finish and styling of the “original” design we’ve now come to a resolution we think will be a great solution for Blackwing fans old and new. The new Palomino Blackwing 602 Classic model!

The “602 Classic” will revive a replica styling of the original Blackwing graphite grey finish as shown above complete with the pink eraser and “Half the Pressure, Twice the Speed” slogan. The new pencil will also feature a graphite core that will be closer to our Palomino HB performance providing for improved wear rates for those doing extensive writing. Of course, we will continue to offer the existing Palomino Blackwing with the same graphite core and finish characteristics and only a couple minor finish changes. Thus the dark matt black finish of the Palomino Blackwing will corresond to the rich, smooth and dark performance of the current pencil and the lighter grey finish of the “602 Classic” to a smooth writing somewhat lighter mark more closely matching the original Eberhard Faber Blackwing 602.

However, you’ll have to hold on to your Palominos here as with our lead times for production of our specialized ferrule and eraser set along with our need to work down our current stock a bit further it will be a few more months before the 602 Classic is available for sale. Beyond this new product extension we are also now working on completing retail packaging for these and other Palomino pencils in our range. Furthermore we expect to add a few more exciting complementary products for both brands later this year.

Finally, for those looking for even a darker, softer core than our existing Palomino Blackwing and Palomino 2B items we have just introduced our Palomino 4B and 6B pencils to extend the range. We also have announced plans for introducing Palomino Quality private label customized pencils (i.e. Japanese produced high quality). I’ll be sharing more on this exciting new project in a later post as we get further along the development path for this program.

Re-Creating a Lead Legend

Our hometown paper The Stockton Record published a front page article this morning titled Re-Creating a Lead Legend. The article includes an interview with me as well as comments from Doug Martin of the American Pencil Collectors Society and John Gamber of Pencil Revolution blog.

Palomino Blackwing: Special Edition Gift Set

I am pleased to announce that we have received just in time for the holidays our new Palomino Blackwing Special Edition Gift Set, now available exclusively on Pencils.com. This is a beautiful new desktop set which includes a gorgeous natural wood grain box with the Palomino Blackwing brand embossed in a black leather trim, 24 Palomino Blackwing pencils and one of our KUM-Palomino Long Point sharpeners. At this point we have had just 200 of these box sets produced for the 2010 Holidays. 50 of these have been pre-reserved for our own internal company gift needs. This means there are just 150 sets available for sale in this Special Edition. At our normal Pencils.com margins this product represents a $130 value, however we have elected to offer this price at a price just under $100 per set in support of our loyal Palomino Blackwing fans.The box itself is an absolute gem produced in the Alsace Region of France featuring true artisan craftsmanship in the integration of the arts of woodworking and the production of fine quality CUIR de TERRE leather by our supplier Atelier de la Forêt. The Alsace is known as a land of winemakers & tanners and for the Vosages foothills, rivers and forests. The region is known for its environmentally friendly and sustainable method of selective harvest of the forest down to the individual tree level and for it’s craft woodworking. In former times the Alsace had a thriving tanning industry and today the names of streets, neighborhoods, families and business bear witness to this rich past. The family business owners of Atelier de la Forêt, located near the village of Zittersheim, continue these long held traditions of fine quality craftsmanship.The wood species used in this box is Sorbus Torminalis and is known commonly as the Wild Service Tree. Not knowing much about this particular species I took some time recently to investigate. Amazingly I found the interesting blog, Rowans, Whitbeams & Service Trees, maintained by Dr. Patrick Roper in the UK. Patrick is apparently a specialist in this group of trees and posts specifically about their history, use and preservation. One of the most interesting uses has been that of fermenting the berry’s for various beers as a substitute for hops and other alcoholic and non-alcoholic beverages alike. The tree was even known to Martin Luther for these qualities. The blog also provided this helpful link addressing the the genetic conservation and use of this species.The leather trim on this box is just one fine example of the beautiful leather desk accessories produced by Atelier de la Foret and it is my hope we can collaborate on further special editions within the Palomino and Palomino Blackwing family of products in the future. The company’s marketing literature on their fine leather work is as poetic as the words that can be written with the Palomino Blackwings themselves.

Selecting a great leather is like choosing a great wine… The CUIR de TERRE leather comes from the finest calf-skin and it is transformed by formulae written down in notebooks and loving guarded, in a place, a land, a knowledge that has been passed down in secret, within the family. … the skins delicately catch the light for the pleasure of sight and touch, reminiscent of a sturdy old Armagnac or an aged Port.With this beautiful new gift set we bring together a truly global combination of fine quality craftsmanship of several companies, high quality raw materials and several countries.. The Blackwing pencils start with our superior quality Japanese produced graphite core so paramount to the writing pleasure are then incased in our Genuine Incense Cedar wood from the forests of California, transformed into high quality wood slats in our Tianjin, China factory before final pencil production by our Japanese woodworking and finishing partners. These are paired with the finest German produced carbon steel blade hand sharpeners from KUM. All packaged lovingly in a true work of art from France.

Reviving the Blackwing: November Update

Unfortunately, I’ve been rather quiet lately on our progress with the Palomino Blackwing. Now that I’ve had a chance to catch up following my recent international travels I felt today would be a good time for a quick update on our progress for our fans.

We’ve had the new Palomino Blackwing pencil available to customers now at Pencils.com for just over 45 days now. I have been quite pleased with the positive response and we have certainly benefited from some helpful press exposure, including Alex Beam’s Boston Globe video post “Better than an iPad?” and others. October was a busy month as we needed to step up our back office operations to support packing and shipping pencils at a new higher rate that started of with a bang when we received 300 orders alone on the very first day of sales on October 1st and another 150 or so over the next 3 days or so. To date we have sold through approximately one-quarter of our initial production run (nearly our full volume of 2 air express shipments) to over 1000 different customers. I feel like we are making good intial progress with the challenges of initial fulfilment . I want to thank each of our customers for being so patient and appreciative. Our overseas shipment should be arriving within the next 2 weeks after allowing for customs clearance so we hope to be able to add our new Palomino orange end dip 4B and 6B pencils to our sales offerings early in December.

We have been making some slow progress towards finalizing the design and production details on the retail packaging schemes for Palomino Blackwing and the rest of the Palomino pencil range. Part of this has been tied to assessing what final design changes may be made if any to the future production of the pencils. Other aspects have been tied to vendor and materials evaluation. We continue to plan availability of retail packaging for early 2011.

I have just completed a recent trip to China and Japan and hope to offer some more interesting and detailed posts down the road on various aspects of that trip to supplement the initial post on our visit to Beijing FILA Dixon pencil operations. While in Japan we visited many of our pencil slat customers but also had several meetings with the companies involved in the production of the Palomino Blackwing. This included visits to each of the graphite lead production, wood working and finishing subcontractor operations. At these meetings we reviewed a number of technical issues related to product design changes now under consideration as well as to production planning concerns. We currently expect our next production run will occur sometime around February or March 2011 depending on sales trends and lead time issues. A few more details are still being worked out and then I’ll be covering more on that topic in a future post once we finalize all our decisions within the next month.

Finally, tomorrow we will launching sales of our Palomino Blackwing Special Edition Gift Set which will be fully described in a separate post, but will include 24 Palomino Blackwings and a Palomino-KUM long point sharpener in a beatiful natural wood grain and leather trimmed box with the Palomino Blackwing logo embossed in the leather. This is a limited run of just 200 boxes of which just 150 will be offered for sale. The video accompanying this post shows the presentation of one of these gift sets to our Palomino Blackwing finishing subcontractor. His wife came in right after this and liked it so much she said she may have to take it from him, remove the pencils and use it for her sewing supplies.

Reviving the Blackwing: First Day Sales Update

First of all I want to express my personal appreciation to all of you who have shown interest in the new Palomino Blackwing thus far and are now supporting us with your orders on our first day of this new product sales on Pencils.com. We also received a nice bit of publicity today from the Boston Globe, in the multiple forms of an article as well as a video post from Globe Columnist Alex Beam.

The sweet music to our ears is that we are well ahead of the inital projections I had made for the opening 24-48 hours. At this point we essentially met my initial forecast for that period within the first 12 hours of sales. Our small Pencils.com team in our home office is busy focusing on completing and shipping as many of these orders as we can accomplish today since we want to do our best to maintain our normally high standard of prompt shipments. I appreciate the patience of some of you who will have to wait until Monday or Tuesday for our shipments to go out as we just won’t be able to get all the orders out today.

I need to especially thank our core Pencils.com team Paula, Dave, Joey and Philip for all thier hard work in preparing for the Palomino Blackwing launch. As well as Vincent for his assistance on the supply side with both our Japanese producer and our sales agent team in Tokyo. Without this groups dedicated and collective commitment we would never have been able to experience such a strong initial launch today.

I fully expect the initial rush of orders to taper off after a day or so. However, it’s clear we’ll be needing to make an additional expedited airshipment from the balance of our intial production run presently being completed in Japan. Otherwise we will not make it through the approximate 45-60 days from now we’ll have to wait for the main portion of the shipment to come over the water as we’re probably 2-3 weeks away from a ship date from Japan on the balance of the production. Should we end up short of product for a few days to a week we will be notifying any of those with backorders of a projected ship date. Note that we have limited order sizes through the initial lauch period to try to spread around what we have to as many new customers as possible.

Thanks again for everyone’s support. I very much hope you enjoy your new Palomino Blackwings and this day will become a bellwether of good things to come for the future of the the Blackwing.

German Pencil Wars

There is an interesting story today in the Wall Street Journal about the “pencil wars” between two historic German companys in our industry. Who’s the oldest? Who’s the best? Who’s the most innovative? Interviews of Count Anton (Toni) Faber-Castel and Axel Marx current MD from Staedtler. I wrote a related post a few years ago about all the pencil company’s vying for the title of having produced the biggest pencil in the world. All in good fun.

It’s nice to see some mainstream press coverage on the pencil business. Coincidentally, I was just interviewed yesterday by a writer from the Boston Globe who is working on a story about our relaunch of the Blackwing pencil.

Reviving the Blackwing: Sales Launch Update

Rather than continuing on schedule with previously planned posts about our design and development process I thought I’d respond to all the inquiries we’re getting about when we’ll actually begin taking orders for the new Palomino Blackwing.

As previously announced, last week we received the expedited air shipment of the first part of our initial production run. Unfortunately final packaging has not yet been completed. Due to customer requests for the new Blacking pencils we have decided to launch without final packaging. Customers who wish to purchase the Palomino Blackwing pencils immediately will receive them in a black gift box (see top photo). We expect to put these up on the site for sale sometime next week pending some other final details we are working through at the moment. We will also offer bulk volumes in our standard one gross quantity boxes (144 pencils). Availability of the Blackwing packaged in our traditional banded dozens format should follow within another two weeks thereafter.We expect to be able to offer the Palomino Blackwing pencils in the final 12 count package by the end of November once the balance of the initial run pencils arrive from Japan. The image here shows the latest mockup for this box which has taken into account feedback we received from many of our questionnaire respondents to go with more of a typographical treatment in our package design. We think this is tastefully reminiscent of the classic Blackwing package, not a copy by any means, but fresh and updated to complement the style of the new Palomino Blackwing. We are also in the process of designing new retail packs for the balance of the Palomino product range. This should allow us to begin focusing on some retail placement for both the new Blackwing and broader Palomino product range in early 2011.Additionally we have just worked out details to produce a limited run of high quality wood box desktop sets especially designed to include 24 Blackwing pencils and a Palomino-KUM long point sharpener. These should be available mid to late November. . . just in time for Christmas.Finally, we are still also working through a few final costing and pricing analysis details so will not provide pricing on these new items until we go live with sales next week.

Reviving the Blackwing: Half the Pressure, Twice the Speed

Photo Courtesy: The Blackwing Pages

Honestly, there was indeed a debate about whether to include this phrase long associated with the Blackwing on our new pencil. Many Blackwing fans seem to feel quite strongly that this slogan should have been used and do associate this slogan directly with the pencils smooth writing performance. One person even referred to our new Palomino Blackwing version using the phrase “One Quarter the Pressure, Twice the Speed” to indicate that, in his opinion, it was smoother than the original.

I have nothing against a good marketing and promotional slogan and I certainly recognized beforehand that “Half the Pressure, Twice the Speed” is loved and well respected. However, I’ll admit I never really understood the logic of this slogan from a purely technical standpoint. Increasing downward writing pressure quite obviously increases friction and thus would slow down the gliding of the pencil across the paper with a given amount of lateral force. The inverse is true as well, reducing pressure increases speed. Thus when applied to downward writing forces this slogan is essentially true regardless of the quality of the graphite and how smooth it is in relation to the graphite cores of other pencils. Alternatively, looking at varying degrees of lateral pressure being applied with a fixed amount of downward force, as smoothness increases the same lateral force certainly would increase speed and I can see the logic that reduced lateral pressure might maintain the same speed, but not necessarily double it. Who can write or draw legibly twice as fast anyway? So it did not strike me as a particularly appropriate slogan when evaluated purely from an scientific, literal standpoint to represent comparative performance advantage versus other pencils or even just smoothness in general.
There are indeed testing devices to measure lead wear rates and lay down samples on pencils as well as ink flow rate on pens. I’ve checked with our lead supplier and there is however no current instrument they use to technically measure smoothness under controlled circumstances, just the experience of their trained staff. Presumably if a proper technical definition of smoothness was determined this could perhaps be evaluated by designing appropriate scientific method and test equipment to statistically measure and demonstrate smoothness performance. (Note: Our CalCedar Research department once developed equipment and conducted a set of studies to scientifically and objectively measure the different forces required to sharpen pencils made of different wood species with different sharpening tools. Being a specialist in wood processing technology and supplier of wood to the pencil industry this makes some sense for us to have pursued this, however we are not a specialist producer of our own graphite cores and have not really considered such tests in developing our new Palomino Blackwing pencil. Remember Adam Smith’s Invisible hand.)
Obviously this is a very theoretical discussion for what really ultimately has more to do with consumer perceptions. I doubt Eberhard Faber ever conducted any studies to scientifically measure and demonstrate smoothness before coining the slogan. Looking up the word “smooth” in the dictionary yields several appropriate synonyms which have been applied to the Blackwing Pencil at times “soft”, “silky”, “velvety” and “effortless” being among the most common. From the concept being portrayed that the Blackwing pencil is more effortless to write with, then the idea that reducing pressure corresponds to a dramatically increased speed may be interpreted that the pencil has characteristics that defy natural forces thus imparting a super-natural type quality. Perhaps this is closer to the originally intended meaning and interpretation for this phrase than my more literal view expressed above, it’s certainly a romantic one. In any event I have no idea who to credit for the inspiration and genesis of the “Half the Pressure, Twice the Speed” slogan. Perhaps it was simply the Mad Men. Who knows?
From a trademark perspective it does not appear that Eberhard Faber ever took action that we could find to protect this phrase. During our cursory evaluation of this topic with counsel we came to no conclusive answer whether it would be worth the effort and expense and if it would ultimately successful in being granted a trademark. Certainly we could have used it without taking such steps but for this and other reasons chose not to.
We did consider alternate slogans that I felt would more directly reflect the Blackwing’s smooth writing performance and would also improve linkage with some of the existing “slogans” related to the Palomino’s performance. (e.g. Ride the Palomino, the smoothest ride around. Or alternately, Smooooth…!, which came from one of our fans in an animation about the Palomino). We’ve also since had several suggestions including some of my favorites: Fast as Light, Dark as Night and Back in Black. Ultimately we rejected printing any slogan as a matter of the economics of dual side printing, and a desire not to offend those who may not like a changed slogan and also consideration for trademark concerns.
As we look ahead to future production the decision of whether to use the “Half the Pressure, Twice the Speed” slogan is currently under re-evaluation though perhaps alternately we should just hold a proper contest for a great new slogan unique to the new Palomino Blackwing and a new generation of pencil fans. Once concept now under consideration is to produce a separate SKU as a classic reproduction version, though when or whether we could support multiple Blackwing items in the line over time really has to be seen with how sales go as we move through the fall. We are now working on last few details before putting up the new Palomino Blackwing for sale on Pencils.com.